mAX - march madness 2024

Launched a youth marketing campaign to position Max as the best option for students to access the March Madness tournament games on their favorite devices, driving viewership to the tournament and increasing awareness for the overall Bleacher Report Add-On offering.

BRAND ACTIVATIONS

Hosted 5 Max-sponsored 'Watch Parties' throughout the tournament from Round 1 to the Final Four. Each event leveraged branded touchpoints, including: custom-printed tote bags, branded giveaways, games and activities, and in-stadium promos/signage.

WATCH PARTY KITS

Seeded Max-branded ‘Watch Party Kits’ to 105 college ambassadors across 93 universities including items such as: QR codes for Max’s custom TikTok filter, projector with Firestick streaming device, bead bracelet making kits, and confetti poppers.