SAMBAZON

Creative Direction

Led creative direction for content creation including, but not limited to, video production, photo shoots and campaign briefs for digital media promotion of new product launches, influencer partnerships, and more.

Influencer Marketing

Managed influencer marketing programs from recruitment through performance analysis for social media and email campaigns, blog posts and exclusive cookbooks while reducing overall CPM by 50%.

Brand Collaborations

Organized brand collaborations (i.e. BlendJet, Guayaki, Igloo, Mantraband) for giveaways and events to extend reach to new audiences, grow brand affinity and drive sales.

Graphic Design

Designed graphics for digital marketing efforts including email/social media templates, video thumbnails and educational infographics, utilizing tools such as Canva and Adobe Photoshop.